Vision Pro failed to deliver the expected performance.
Vision Pro launched with high expectations. However, the product was criticized for its $3,499 price tag and heavy build. Even after being updated with the M5 chip and a new headband at the end of 2025, the situation remained unchanged. Total sales of the device are reported to have stayed around 600,000 units.
It became the most returned Apple product.
According to the information that has emerged, the Vision Pro has become one of Apple’s most returned products. This indicates that user expectations were not met. Criticisms regarding the high price and user comfort were prominent in this process.
Allegations that the development process has been halted.
According to reports, Apple has halted new development work on Vision Pro. The hardware team is said to have been reassigned to other projects. The previously rumored “Vision Air” project is also reportedly canceled. Mike Rockwell, the head of Vision Pro, is said to have joined the Siri team.
The approach has changed on the management side.
It is claimed that the new CEO, John Ternus, is not keen on this project. Ternus is known to have worked on products that appealed to a wider audience in the past. This approach is said to have influenced the company’s strategic shift.
Apple is turning its attention to smart glasses.
The Vision Pro M5 model will remain on sale. However, Apple is reportedly shifting its main focus to smart glasses. The newly developed glasses are said to have a design philosophy similar to Meta’s Ray-Ban model.
AI-Focused and More Affordable
The new smart glasses are said to be screenless. The product will focus more on AI- powered features. It is also expected to be much more affordable compared to Vision Pro.
Has Apple Vision Pro been cancelled?
The development process has allegedly been halted.
How are sales doing?
Total sales are reported to be around 600,000.
Why did it fail?
High price and difficulties in use are the main concerns.
What is Apple focusing on now?
He is now focusing on smart glasses projects.
What will the new glasses be like?
It is expected to be AI-focused and more affordable.