Apple’s plans to create a new high-end segment with its iPhone Ultra and MacBook Ultra models have emerged alongside rumors of a foldable iPhone and a touchscreen MacBook.
Rumors emerging about Apple’s new product plans suggest the company is preparing to expand its “Ultra” brand. Accordingly, the creation of a new high-end segment for both iPhone and MacBook is on the agenda.
iPhone Ultra May Be a Separate Series
According to new information , the iPhone Ultra will be independent of the classic numbering system. This means the device is planned to be positioned as a separate model, not part of the iPhone 18 series. This approach could allow Apple more flexibility in its product schedule.
Introduced alongside the iPhone 18 Series.
According to leaks, Apple plans to introduce the foldable iPhone Ultra at its September event. The iPhone 18 Pro and Pro Max models will also be unveiled at the same event. However, the iPhone Ultra may go on sale a few weeks after its announcement. This indicates that the production and supply process is not yet clear.
MacBook Ultra is also in the spotlight.
Apple is reportedly not going to use the “Ultra” branding only on phones . According to leaks , the MacBook Ultra will be one of the company’s most ambitious laptop models. The device may feature a combination of an OLED screen and a touch panel. If this happens, it will be the first time Apple has used a touchscreen on a MacBook model.
It will be positioned above the premium segment.
The “Ultra” label indicates that Apple will position these products above the standard premium segment. This will also be reflected in the price. The MacBook Ultra is expected to be more expensive than the current MacBook Pro models.
There are also claims about the iPad Ultra.
The leaked information isn’t limited to just iPhones and MacBooks. It’s also being suggested that Apple is working on a foldable tablet. This model is expected to be called the iPad Ultra and positioned at the top of the series.
What is iPhone Ultra?
Apple’s new top-of-the-line model is expected to be foldable.
Is it included in the iPhone 18 series?
No, it’s planned to be positioned as a separate series.
When will it be announced?
It is expected to be introduced at the September event.
What will the MacBook Ultra offer?
Innovations such as OLED screens and touch panels are expected.
Will the iPad Ultra be released?
Yes, it is claimed that they are working on a foldable model.